This is the 1618th most frequent Japanese word.
是非
"Certainly" or "By all means."
Here, '是非' emphasizes a strong recommendation or urging the listener to consider the mentioned option.
旅行先は京都が是非おすすめです。
I highly recommend Kyoto as a travel destination.
In this sentence, '是非' is used to strongly express the speaker's invitation or encouragement for involvement.
是非、私たちのイベントに参加してください。
Please consider participating in our event.
Here, '是非' conveys the speaker's encouragement or insistence that experiencing the mentioned item is worthwhile.