This is the 4767th most frequent Japanese word.
標語
Slogan or motto.
In this sentence, '標語' refers to a company slogan that represents its values and goals.
企業のスローガンは『地球にやさしい未来へ』という標語です。
The company's slogan is the motto 'Towards an eco-friendly future'.
Here, '標語' suggests a short, catchy phrase created for the event 'Safety Week' to promote its theme.
安全週間の標語を考えています。
I am thinking of a motto for the safety week.
'標語' in this case emphasizes the clarity and memorability of the chosen slogan or saying.