This is the 1204th most frequent Japanese word.
誇る
To be proud of; to boast.
The word '誇る' (hokoru) is used here to convey that the town takes pride in its feature, namely the beautiful scenery. It reflects a positive association and a sense of value.
この町は美しい景色を誇っています。
This town prides itself on its beautiful scenery.
Here, '誇る' is used in a context where the subject proudly communicates or showcases accomplishments to others, indicating a sense of achievement.
彼女は自分の成功を家族に誇った。
She proudly shared her success with her family.
In this sentence, '誇る' is employed in a future aspiration context, where there is a desire to be proud of certain achievements or advancements.