This is the 4075th most frequent Korean word.
자꾸
Repeatedly; constantly; persistently.
In this sentence, '자꾸' emphasizes the repetitive nature of the actions being apologized for.
자꾸 질문해서 죄송합니다.
I'm sorry for asking repeatedly.
Here, '자꾸' signifies the continuous occurrence of smiling, adding a cheerful tone to the statement.
그가 자꾸 웃어서 기분이 좋아졌어요.
I felt better because he kept smiling.
In this usage, '자꾸' expresses persistent and involuntary recurrence of thoughts.