This is the 671st most frequent Macedonian word.
лажни
False.
Here, 'лажни' is an adjective modifying 'ветувања' (promises), expressing something untrue or misleading.
Тоа беа лажни ветувања.
Those were false promises.
In this context, 'лажни' describes 'бренд производи' (brand products), referring to counterfeit or imitation items.
На пазарот видов лажни бренд производи.
At the market, I saw fake brand products.
The word 'лажни' here is an adjective for 'пријатели' (friends), implying insincerity in their behavior or intentions.