This is the 369th most frequent Malay word.
sering
Often.
In this sentence, 'sering' is used as an adverb to indicate a frequent action in the past or present.
Saya sering pergi ke perpustakaan untuk belajar.
I often go to the library to study.
Here, 'sering' emphasizes the regularity with which the subject is referred to in such a manner.
Dia sering disebut sebagai pelajar contoh oleh gurunya.
He is often referred to as a model student by his teacher.
In this context, 'sering' highlights the regularity of the attraction caused by the flowers.