This is the 956th most frequent Polish word.
prowadzą
"Lead" or "are leading."
Here, 'prowadzą' is used as 'drive,' referring to the operation of a vehicle.
Oni prowadzą samochód ostrożnie.
They drive the car carefully.
'Prowadzą' here means 'run,' in the sense of managing a business or organization.
Ona i jej partner prowadzą firmę wspólnie.
She and her partner run a business together.
In this case, 'prowadzą' is used as 'conduct,' referring to facilitating an educational session or activity.