This is the 1825th most frequent Portuguese word.
ora
"Now" or "well."
In this case, 'ora' is used as an interjection to draw attention and signal the start of a statement.
Ora, vejamos o que temos aqui.
Well, let's see what we have here.
Here, 'ora essa' serves as a colloquial expression used to emphasize surprise or indignation.
É importante agir, ora essa, você teve tempo suficiente.
It's important to act, well then, you had enough time.
In this example, 'ora' is part of the expression 'ora ou outra,' meaning 'now and then,' indicating periodicity.