This is the 1119th most frequent Portuguese word.
procura
Search; pursuit; demand.
In this sentence, 'procura' is used as a synonym for 'search' or 'pursuit', implying an active effort to find something.
Ele está em busca de algo que valha a pena.
He is in search of something worthwhile.
Here, 'procura' represents 'demand' or 'search' in a broader context, referring to societal or market-level interest.
A procura por soluções eficientes tem aumentado.
The search for efficient solutions has increased.
In this instance, 'procura' is used in the sense of a personal effort or initiative to achieve an understanding or goal.