This is the 754th most frequent Portuguese word.
recorde
A "record" or "achievement marker" (e.g., highest or best performance).
Here, 'recorde' refers to a 'record' as in the best achievement in a category.
Ele conseguiu um novo recorde nas Olimpíadas.
He achieved a new record at the Olympics.
In this context, 'recorde' is used to mean a 'record' regarding achieving the highest amount of sales.
O recorde de vendas foi batido este ano.
The sales record was broken this year.
Here, 'recorde' describes a personal benchmark or achievement.