This is the 475th most frequent Russian word.
вариант
Option; variant; choice; version.
The word 'вариант' is used to refer to a specific proposed solution or method to solve a problem.
Этот вариант решения задачи кажется наилучшим.
This solution option for the task seems the best.
Here, 'вариант' represents different choices or proposals for the logo's design.
Мы обсудили несколько вариантов для дизайна нового логотипа.
We discussed several options for the design of the new logo.
In this case, 'вариант' is used to describe an alternative choice of paths or routes.