This is the 1045th most frequent Russian word.
называют
"Call" or "are called."
The word 'называют' functions as the verb 'to call/named' in the present tense, describing an action performed by people towards the subject.
Эту улицу называют самой красивой в городе.
This street is called the most beautiful in the city.
Here, 'называют' is used in the passive-like construction to describe how people refer to someone in admiration.
Его называют гением за его изобретения.
He is called a genius for his inventions.
In this sentence, 'называют' indicates the common naming or categorization practice applied to individuals within a group.