This is the 727th most frequent Russian word.
пишут
"Пишут" - "They write."
'Пишут' here is used in its literal sense to indicate the action of writing.
На доске пишут мелом.
They write on the board with chalk.
Here, 'пишут' refers to journalism or reporting, implying that articles or information are being written.
В газетах пишут о погоде.
In the newspapers, they write about the weather.
In this sentence, 'пишут' signifies a statement or announcement being conveyed through writing.