This is the 1530th most frequent Russian word.
потенциальные
"Potential" or "possible."
In this sentence, 'потенциальные' is used as an adjective to describe 'advantages', meaning those that could possibly manifest under certain conditions in the future.
Мы обсудили потенциальные преимущества нового подхода.
We discussed potential advantages of the new approach.
Here, 'потенциальные' refers to 'buyers' who may decide to purchase under favorable circumstances or develop an interest.
Потенциальные покупатели проявили интерес к товару.
Potential buyers showed interest in the product.
'Потенциальные' modifies 'risks', denoting those that carry a possibility of occurrence in specified scenarios.