This is the 223rd most frequent Russian word.
сми
Media (mass media).
Used as a noun referring to the organized press or broadcasting outlets.
СМИ активно освещают текущие события в стране.
The media actively covers current events in the country.
Indicating how tools and methods used by the media have evolved.
Развитие интернета изменило методы работы СМИ.
The development of the internet changed the methods of the media's work.
Highlights the organizational nature and societal function of the media.