This is the 1325th most frequent Russian word.
телеканала
"Telekanala" means "TV channel" in English.
Here, "телеканала" is used in the genitive case to indicate possession or association, describing the TV channel that owns or produces the new project.
Новый проект этого телеканала собирает миллионы зрителей.
The new project of this TV channel gathers millions of viewers.
In this sentence, "телеканала" in the prepositional case is used to specify the medium where the program was displayed.
Мы обсуждали программу, которую показали на телеканале вчера.
We discussed the program that was shown on the TV channel yesterday.
The word "телеканала" is in the prepositional case here, indicating the place of employment or activity.