This is the 672nd most frequent Serbian word.
дају
"Дају" means "they give" in English.
Used here as a verb in present tense to indicate the action of giving something to someone, conjugated for third person plural.
Они ми дају књигу.
They are giving me a book.
In this context, 'дају' is used more figuratively to express bestowing priority or precedence, again conjugated for third person plural.
Људи дају предност добрим идејама.
People give preference to good ideas.
The usage here signifies the provision or offering of something (shade), showcasing another application of the verb in third person plural.