This is the 354th most frequent Serbian word.
конкуренцији
"Конкуренцији" in English means "competition."
Here, 'конкуренцији' refers to the collective competitors that the company faces.
Компанија увек прати промене у конкуренцији ради одржања на тржишту.
The company always monitors changes in competition to stay in the market.
In this sentence, 'конкуренцији' specifies the specific competitive setting or grouping being referred to.
Он је наш најјачи противник у овој конкуренцији.
He is our strongest opponent in this competition.
The word 'конкуренцији' is used to describe the competitive situation or context regarding job applicants.