This is the 176th most frequent Serbian word.
поводом
"Поводом" means "regarding," "concerning," or "on the occasion of" in English.
used to introduce the subject matter or reason for an action
Медији су објавили саопштење поводом важне одлуке владе.
The media published an announcement regarding the important government decision.
used to express the cause or purpose of a communication
Јавили смо се на телефон поводом конкурса за посао.
We called regarding the job application.
used to indicate a reason referring to an event