This is the 908th most frequent Serbian word.
цену
The Serbian word "цену" means "price" in English.
In this sentence, 'цену' again refers to the price, used as a direct object in an action of lowering.
Она је снизила цену производа.
She lowered the price of the product.
Here 'цену' metaphorically refers to value or importance rather than a monetary amount.
Дајем високу цену пријатељству.
I place high value on friendship.
Here, 'цену' refers to the cost or price of the phone, as a direct object in the sentence.