This is the 1835th most frequent Spanish word.
dirige
"Dirige" means "directs" or "leads."
In this context, 'dirige' means 'runs' or 'manages' and is used to indicate that he is managing the operations and leadership of the company.
Él dirige la empresa con gran éxito.
He runs the company with great success.
Here, 'dirige' translates as 'conducts' and describes her leading and guiding the performance of the orchestra.
Ella dirige la orquesta con pasión y precisión.
She conducts the orchestra with passion and precision.
In this case, 'dirige' means 'leads' and it is used to signify that the guide is showing and directing the tourists through the location.