This is the 5216th most frequent Spanish word.
importan
"Importan" means "they matter" or "they are important."
The word 'importan' is used here as the verb 'importar' in its regular form to mean 'to import', referring to the action of bringing goods from abroad.
Ellos no importan mercancías de otros países.
They do not import goods from other countries.
In this sentence, 'importan' is used as a verb to mean 'to matter', reflecting the importance of certain things to certain people, with the reflexive pronoun indicating who feels this importance.
A ellos les importan mucho sus valores.
Their values matter a lot to them.
Here, 'importan' conveys the idea of significance or importance at an existential level, indicating that specific actions inherently carry value or weight.