This is the 5374th most frequent Spanish word.
masivamente
Extensively or on a large scale.
In this sentence, 'masivamente' is used as an adverb to emphasize the rapid and extensive growth of social networks.
Las redes sociales han crecido masivamente en los últimos años.
Social networks have grown massively in recent years.
Here, 'masivamente' describes the extensive and broad dissemination of the campaign.
La campaña publicitaria fue difundida masivamente por varios medios.
The advertising campaign was broadcast massively through various media.
In this context, 'masivamente' conveys the idea of a large scale and widespread action of purchasing the new products.