This is the 2436th most frequent Spanish word.
obregón
"Obregón" is a surname and can also refer to a place name, such as the city Ciudad Obregón in Mexico.
In this sentence, 'Obregón' is used as a proper noun referring to a location, presumably a city or region.
Me gusta visitar Obregón durante mis vacaciones.
I like visiting Obregón during my vacations.
Here, 'obregón' is used as an adjective to describe someone's personality, synonymous with 'proud' or 'stubborn'.
Mi vecino siempre tiene un carácter obregón, pero es amable.
My neighbor always has a proud demeanor, but he is kind.
In this case, 'obregón' is employed as a noun to describe a characteristic, akin to identifying someone's behavior or style.