This is the 1942nd most frequent Spanish word.
retórica
The art of effective or persuasive speaking or writing.
Here 'retórica' refers to the discipline or field of study of effective communication and persuasive speaking.
La retórica es un arte que se estudia para mejorar la persuasión.
Rhetoric is an art studied to improve persuasion.
In this sentence, 'retórica' is used to refer to the style or quality of the speaker's communication aimed at persuading or impacting the audience.
En su discurso, utilizó una retórica influyente para captar la atención del público.
In his speech, he used an influential rhetoric to capture the audience's attention.
Here, 'retórica' indicates the academic subject or courses that teach the principles and techniques related to effective argumentation and communication.