This is the 3865th most frequent Spanish word.
temática
"Thematic" or "subject matter."
Here, 'temática' is used to refer to the overarching theme or subject matter of a book.
La temática del libro aborda problemas sociales.
The theme of the book addresses social issues.
In this case, 'temática' pertains to the main topics of focus or content of a campaign.
En la reunión discutiremos sobre la temática de nuestra próxima campaña.
In the meeting, we will discuss the theme of our next campaign.
Here, 'temática' denotes the specific subject or area of knowledge (environmental conservation) for a presentation.