This is the 2932nd most frequent Spanish word.
valora
"Valora" means "values" or "considers important."
Here, 'valora' is used as a verb meaning 'to value' or 'to appreciate', describing the person's attitude towards friendship.
Él valora mucho la amistad verdadera.
He deeply values true friendship.
In this sentence, 'valora' is used to denote the action of regarding as important or beneficial, showing the company's recognition of the skills.
La empresa valora las habilidades de comunicación de sus empleados.
The company values the communication skills of its employees.
Here, 'valora' indicates the ethical obligation or recommendation to appreciate or regard cultural diversity positively.