This is the 365th most frequent Swedish word.
The Swedish word "Instagram" refers to the social media platform for sharing photos, videos, and messages, identical to its English usage.
In this sentence, 'Instagram' is used as a platform for sharing pictures and is treated as a proper noun.
Jag lägger ofta upp bilder på Instagram.
I often post pictures on Instagram.
Here, 'instagramma' is used as a verb derived from the noun 'Instagram' to describe the act of posting on Instagram.
Han gillar att instagramma under sina resor.
He likes to Instagram during his travels.
In this context, 'Instagram' is used to refer to her profile or account on the platform.