This is the 1498th most frequent Swedish word.
lockar
"Lockar" means "curls" (referring to hair) or "entices/attracts," depending on context.
Here, 'lockar' means attract or entice, as in drawing someone's attention or interest.
Ett billigt pris lockar många kunder att handla.
A low price attracts many customers to shop.
In this context, 'lockar' refers to the action of curling hair.
Hon lockar sitt hår med en locktång.
She curls her hair with a curling iron.
'Lockar' is used to mean entice or lure, encouraging an action or response in this usage.