måltavla

måltavla

"Target" or "aim."

In this sentence, 'måltavla' refers to a physical target used for an activity such as dart throwing or target shooting, demonstrating its literal usage.

Jag satte upp en måltavla på väggen för att träna pilkastning.

I put up a target on the wall to practice dart throwing.

Here, 'måltavla' metaphorically describes the player as a focus or object of criticism, illustrating a figurative usage.

Spelaren blev en måltavla för kritiken efter det dåliga spelet.

The player became a target of criticism after the poor performance.

In this context, 'måltavla' represents the targeted group or demographic intended by a marketing strategy, showcasing usage in business terminology.

Företagets nya produkt lanserades med unga vuxna som måltavla.

The company's new product was launched with young adults as the target audience.