This is the 4105th most frequent Swedish word.
presskontakt
Media or press liaison.
Here, 'presskontakt' refers to a person who acts as the intermediary and point of communication between an organization and the media.
Vi behöver en presskontakt för att hantera mediafrågor.
We need a press contact to handle media inquiries.
In this context, 'presskontakt' is used to describe the individual responsible for managing media relations and dispersing information to journalists.
Organisationens presskontakt skickade ut ett pressmeddelande idag.
The organization's press contact sent out a press release today.
This usage illustrates 'presskontakt' as the designated person for responding to media queries.