This is the 829th most frequent Swedish word.
starta
To start or to initiate.
Here, 'starta' is used to indicate beginning the operation of a machine, in this case, a car.
Jag ska starta bilen.
I am going to start the car.
In this instance, 'starta' denotes establishing or initiating a new endeavor, namely a company.
De planerar att starta ett nytt företag.
They plan to start a new company.
Here, 'starta' is employed to introduce the commencement of an activity, which is the game.