This is the 755th most frequent Ukrainian word.
проводять
"Проводять" means "conduct" or "carry out."
In this sentence, 'проводять' is used to indicate the action of spending time (specifically the verb 'spend').
Люди проводять час, читаючи книги.
People spend time reading books.
Here, 'проводять' is associated with conducting or carrying out research or a study.
Експерти проводять дослідження ефективності нових методів.
Experts are conducting research on the effectiveness of new methods.
In this example, 'проводять' is used to refer to hosting or organizing an event such as a meeting.